Consistency looks boring from the inside

You get tired of your brand long before your clients even notice it.

That is the trap I see most.

The owner sees the same colours, the same tone, the same intro line every single day. After a few months it feels old. Time to change something.

x A new tagline for the new season.
x A different style on Instagram.
x A new way to explain what you do on every call.

From the outside it looks like three different businesses.

People need to meet the same thing many times before they remember it. Every change starts that count again.

• The same few colours everywhere.
• The same sentence about what you do.
• The same feeling when someone opens your email or walks in.

When you are bored of it, it is probably just starting to work.