96% of marketers use AI. only 41% can prove it pays.

96% of marketers use AI. Only 41% can prove it makes them money.

That's from new Alexander Group research, 300+ companies across 11 industries. Same report says customer acquisition costs are up at least 60% since 2022.

So everyone has the tools. Almost nobody has the receipt.

That gap is the opportunity. Clients don't pay for "we use AI". They pay for a number they can show their boss. If you sell AI services, lead with the before and after, not the tool list.

The tool is the easy part now. Proving it worked is the job.

#ai
#marketing
#business

Source: https://www.demandgenreport.com/industry-news/news-brief/alexander-group-research-finds-only-41-of-marketers-can-prove-ai-roi/54701/