#business

Many people focus on colours and materials first.

But the biggest problems usually happen somewhere else.

1. Wrong dimensions for the space

2. Furniture designed without considering movement around it

3. Ignoring lighting conditions

4. Choosing appearance over durability

5. Not thinking about long term use

Furniture should not only look beautiful on day one.

It should still feel right years later.

We work closely with interior designers and architects to make sure every piece fits naturally into the space and daily life around it.

In three years, every feed will be flooded with professional quality content from people you have never heard of.

Starting from zero in that environment will be almost impossible. Not because you are not good. Because the noise level became impossible.

The only thing that stays possible is being someone people already know before they see your content.

A personal brand. A reputation. Trust. This is the thing AI cannot manufacture overnight. Everything else just became cheap.

This is the part nobody tells you when you start.

Researchers (Vallerand and others) identified two types of passion in entrepreneurs. The difference predicts who burns out and who doesn't:

1. 1. Harmonious passion = you love the work itself. The craft. The problem. The customer's face when it clicks.

2. 2. Obsessive passion = you love what the work brings you. Status. Money. Validation. The identity of "founder."

There's a research by Harvard Business. 326 entrepreneurs found: those with high obsessive passion were significantly more likely to report burnout than those with high harmonious passion. Same hours. Same stress. Different fuel source. Different outcome.

This is the most important finding in the whole field, and almost no one talks about it.

European startups got about $17.6 billion of venture capital in the first three months of 2026. That is up 30% from last year. But the money is going to fewer companies. More than half of it went to AI. SaaS is having a hard year but is not dead. Solo founders using AI agents are a real thing now. A startup that needed 10 people in 2022 may only need 3 people plus AI in 2027. AI is both breaking old businesses and creating new ones.

European startups raised about $17.6 billion in venture capital in the first three months of 2026. That is 30% more than the same time last year. For the full year 2025, the total was $58 billion.

But there is a catch. The number of deals is going down. Q1 2026 had 40% fewer deals than the same quarter last year. Seed funding (the very first money a startup raises) dropped 44%. Early-stage funding dropped 30%. Late-stage funding stayed the same.

What does this mean? Investors are giving more money to fewer companies. The big winners are getting bigger cheques. The smaller startups are finding it much harder to raise their first round.

A lot of people want freedom.

Very few want responsibility.

Because real freedom comes with pressure.

• No one tells you what to do.
  No one saves you when things go wrong.
  No one guarantees money next month.

Business changed the way I think.

It taught me that confidence is not built by motivation.
It is built by solving problems over and over again.

Most growth looks boring from the outside.

Wake up.
Do the work.
Improve slowly.
Repeat.

That is usually the difference between people who talk and people who build.

There. I said it. A 41-year of a 2 kids mum wants to be a YouTuber. Make of that what you will.

I have been thinking about this for about a year. Maybe two. The kind of thinking you do quietly, while you are folding laundry or driving to the supermarket, where you imagine a version of your life that includes a ring light and a tripod and you having something interesting to say to a camera.

I have not told many people. I have told my husband. I told one friend. Beyond that, I have been carrying it around like a secret you carry when you are not yet sure if you are allowed to want the thing you want.

I am 32. I have two kids - one in school, one still home most days. I have a part of my brain that is permanently occupied with whether anyone has clean socks. I run a household that runs on a very specific kind of invisible labour, the kind that nobody notices until it stops, and I am the one who makes sure it does not stop. The window for becoming a YouTuber, by every conventional standard, has closed. I should be focused. I should be tired. I should not be thinking about whether I would film in the kitchen or the spare room.

The morning I lost the wrong customer. A pricing conversation that went badly last Thursday, what I should have said instead, and what it cost us to find out. Jemma Heather · founder, InterioApp Vilnius · Thursday A retailer in Manchester emailed us last Wednesday.

Twelve people, three showrooms, all the right symptoms - quoting in spreadsheets, losing orders to slow turnaround, the boss spending Friday nights on inventory. Exactly the kind of business InterioApp was built for. I jumped on a call with the founder Thursday morning.

By Thursday afternoon, he had said no. By Friday, I understood why, and the reason had nothing to do with InterioApp. The reason was that I had walked into the call holding our pricing sheet.

Our pricing is per-user, per-month, with tiered discounts for company size. Sensible. Easy to explain.

Fits how SaaS works. The retailer asked the question every retailer asks in the first ninety seconds: "how much for our setup?" I gave him the honest answer. Twelve users at our standard rate, minus the small-business discount, billed annually, came to a number I will not write here but he reacted to it with a small pause and a polite "I see." That pause was the moment I lost him.