Black Friday is on 27 November. Your customers want to hear about it now, not on the 26th 🙂
Sinch asked 2,501 shoppers in 8 countries. 58% want to hear about promotions at least a month before. A month before is... this week.
And email is still number one, 55%. Social media ads 40%. Only Gen Z picks social ads over email.
It's a messaging company's own survey, so of course the answer is "send more messages" 😅 Picked it up in the Arizona Daily Star today: https://tucson.com/life-entertainment/nation-world/article_ee058483-2383-5845-a116-356ca9e7ea61.html
But the point holds. A lot of small shops start thinking about Black Friday when the big brands are already sitting in everyone's inbox.
Your email list is the cheapest sales channel you have. Write the first email this week, even a short one 👌
#SmallBusiness #Sales #BlackFriday
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