If you are in ecommerce - you're probably losing sales at checkout and your analytics won't tell you why. 🤦♂️❌
Card-only checkout is an American assumption. As an example the Netherlands runs on iDEAL. germany loves paypal and bank transfer. Nordics want klarna. Plenty of europeans have never typed a card number online in their life 🤯
They reach your payment page, don't see their method, and leave. no error, no feedback, just gone.
the fix takes an afternoon - stripe and most billing tools have local payment methods sitting behind a toggle. turn on iDEAL, klarna, sepa, bancontact for EU traffic.
boring settings, real revenue. i'd do this before spending another euro on ads.
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