Any thoughts on Cold Calling?

Any thoughts on Cold Calling?

While trying a few different ways, yet not getting the desired results, i'm at the point of realization that @immerzyve will need to be visible to a much wider audience for them to know who we are & how we can help them. As part of that, being advised by experts within the industry, we are working on setting up our Ads strategy, now that there is decent content on our social media pages to better understand @immerzyve's value proposition.

On the side, when exploring the deep networks of linkedin, i also bumped into a professional cold caller from within the target industry. He has several years of experience dialling numbers & booking appointments. He loved the product. He loved our vibe. He wants to get started on a part-time basis to see how this unfolds.

What are your thoughts on this strategy? Have you tried cold calling before? Any thoughts or advice from your experience either on the dialling end or the receiving end?

Thank you.