last week I posted that shoppers coming from AI convert way better.

last week I posted that shoppers coming from AI convert way better. still true. but here is the other half 👀

Marie Haynes looked at 100 websites and 12 months of GA4 data. ChatGPT sent 0.62% as many sessions as Google organic. all LLMs together, 0.73%.

ChatGPT visitors did convert at 13.8% vs 3.02% from Google. but Google still brought 27x more conversions than all the LLMs combined.

Search Engine Land has the numbers here https://searchengineland.com/chatgpt-sends-less-than-googles-traffic-497705

so no, don't drop SEO to chase GEO. it's the same work anyway 👉 clear first paragraph, real answers, keep the old posts updated. get Google right first and the AI tools pick it up from there.