Test chapter 2 (delete me): hiring the first designer

For four years I did every design job myself. I told myself it saved money. It cost me evenings, weekends and two clients who wanted things faster than one person can deliver.

The first designer I hired was not the most talented one I interviewed. She was the one who asked the best questions about the clients. That turned out to be the whole job.

Within a month the studio was taking on work I would have turned down. Within three, I was back to doing the part I am actually good at.