Why would someone talk about your product?

My life as an Entrepreneur currently has half of my weekly schedule open. Not meaning to say that i work only few days of the week but i block only the early sessions of all seven days. I do planned work during these periods leaving the rest of the day to being flexible. That time goes into meeting people and sometimes for life's demands.

Meeting people means catching up with the old ones, and also opening up new connections. We are specifically talking people in business here. I believe our success as Entrepreneurs highly depends on our social skills(based on what you're building). This is something i aspire to be really good at. In that process, i have hundreds of conversations regularly. Conversations where i learn or the ones where i help. Most of these can be seen as a PROBLEM->SOLUTION discussion.

In a two-person conversation, one of them is mentioning a current problem or a future problem. The other is suggesting a solution. It could be as simple as planning a weekend vacation or subscribing to the latest AI subscription or deciding to hire a new employee. The range is wide. But it is almost always a Problem followed by a Solution. Infinite problems followed by Infinite solutions. Solutions, that instantly come up in our mind at that point of the discussion. We are not usually searching on AI engines in between human conversations.

When i was driving home yesterday from one such conversation, as i slowed down & was taking left from the main street, it suddenly hit me "Why would someone mention @immerzyve as a potential solution to someone's problem?"
It got me thinking. I've never thought it this way. I was the only one talking about my product with the people i know. Nobody else was talking about it or mentioning it to anybody else. This exposed the gap in my marketing or in simple words, spreading the word. I haven't done enough to let people help me.

As i write this post, i'm still working on how to make Immerzyve part of conversations. Not the regular kind of conversation, but the ones where home interior businesses are struggling to convert leads that land on their websites & someone suggests @immerzyve. One voice behind a thought has less energy than two. One hundred voices are even more powerful. Reading this, you may feel, ohh, i know this, it's called Word of Mouth. But i just never understood it this way.

Word of Mouth is indeed a powerful way to spread your product. Understanding the dynamics of why someone would talk about your product could be a life changing growth lever. Think about it.

I'm looking for people who suggest solutions to home-interior businesses. They could be in Curtains, Blinds, Wallpapers, Cabinetry or Flooring. If these business owners come to you with problems seeking solutions, i want to talk to you.

Thank you for reading,
Sai Mutyala
the cognitive founder