We are all in the business of Education.

Education is a business that doesn't involve any physical exchange.
No product. No servicing a product.
It's just a mind exchanging what it knows to another mind that wants to know.
It's the easiest to start. Most difficult to succeed in.

In this understanding lied a lot of my recent success in business. It is through this that i realized i can speak endlessly to keep the people in my life moving. It is through their movement that i was able to get a lot of individual pieces together to run the show that otherwise would've cost thousands of dollars for very little or even free at times. As humans, we want to know things. That's part of our core instinct. It's not asking ChatGPT. It's knowing something with certainty that it's possibly going to happen. Knowing the results of an action we are taking for our business in this case. Or in simple words, Advise. That mostly comes from people who walked the path before. But they themselves are busy setting up their lives that you aren't on their radar. That's their inability i thought for a long time. To not be able to see me. And that's where my challenges lied. It wasn't them. It was ME.

That realization changed the game of entrepreneurship for me & slowly started to become easy. I don't mean the result, but the way this was supposed to be played all the while. That's the part that became easy. Business was always an exchange. Giving something you have that others need. But how do you know what they need? Why will they tell it to you? What makes you the person to share these secrets with?

And that's where the concept of TRUST unveiled itself. If they trust you, then they will tell you. But how do you build trust? That's where the point of this article cements. Through Education.

Education doesn't only mean teaching school textbooks. It is any exchange of valuable information from what you know to the person who needs it. That's it. That doing repeatedly built trust in the other person that you knew what you were talking about. TALKING ABOUT. Not what you've already done for them. Just talking about it. And that's where social media really changed the game. Social Media became the biggest school of education the world knew. There were no rules here. You could be entertaining while teaching something. You could be doing something stupid while teaching a hidden message in it. It was endless. Through videos. Through audios. Through images. It never stopped. And in the end was the result of self made celebrities. All good teachers became celebrities. Millions of followers.

I hope you got the point now. We are all in the business of education. We either are learning or teaching the learning. Use it to build trust. Trust will bring you the business you've been asking for.

Drop a comment if this resonated with you.

Thank you for reading,
Sai Mutyala
the cognitive founder