What a heck is GEO?

Most businesses are still fighting for Google rankings.

The startups now are the ones who are doing everything to be GEO optimised (Generative Engine Optimisation). What is that and how does it work?

Examples are the best to understand everything. Imagine this: when someone asks ChatGPT, Claude or Gemini:

1. “Who do you recomend for website development or app dev near me?”

2. “Which CRM do you recommend for my business?”

3. “Do a research on the shopify plugin/app for content optimisation?”

Will your business or you be a part of the answers? When I say a part, I mean in the list. Most of the time you should appear locally, as an example if your target market is Germany, so if someone will search for your services using a VPN or someone in the UK, it’s ok if they will not get you in the recommended list. So the PUBlish posts without a purpose and targeted market and persona - will not work for you, or will work only for some parts and very slow.

The companies that publish and optimises 100% their name and business name and add a useful content and answers to AI - usually starts seeing results within weeks or months. They start appearing as answers on AI and even getting enquiries from real customers via email or platform.

The future is not just about getting clicks anymore. And this is somehting that will need years to shift. But if you as a small business or even 1 person team :) do early steps in this - you can be number one in most markets and get the best margins and return on investment in your industry. So what should you focus to and how to become visible on AI?

Let’s talk and let’s find if we are a great fit for your business and can work to make you visible.