Reason no.1 why I closed my store - people don't even come to the shop anymore

Promised to explain why I closed the store, so here is reason number one. And no, it's not the ads (that one is coming next 😅).

It's that more and more people don't come to your shop at all. They ask ChatGPT or Gemini "best ... under 50 eur" and get an answer with 3 options. If you are not one of those 3 - you basically don't exist. Nice banner, good product photos, free delivery... nobody sees it.

End of September there was an article on eCommerceNews where one guy checked the server logs of his own sites - AI bots were reading them almost two and a half times more often than Googlebot 🧐 and Google Analytics doesn't even show those visits. So you sit there looking at the traffic going down and thinking your shop got worse, when actually somebody IS reading it. Just not a human.

For the big stores it's fine, they have whole teams for this. For a small shop in the Baltics I just didn't see how I win this game in the next 3-7 years.

Next one - ads. Stay here.