Small business owners, this one is for you. Not only for SEO guys.
Google Maps has Ask Maps now (Gemini inside Maps, launched in March). People dont type "plumber near me" anymore, they ask full question like to a friend. And Maps answer with few places, not a list of 20.
So my tip. Open your reviews and read them like a stranger. What customers praise again and again? Fast delivery, parking, friendly with kids, whatever it is. Now check if your Google profile and your website even say this. Most of the times - no. Customers know it, Google can read it, only you never wrote it down :)
Second, the boring part. Hours, categories, photos, services. I know. But AI can't recommend you on Saturday if your profile says you are closed on Saturday.
And do this test yourself - ask Maps the question your customer would ask. See who comes up and think why it's not you.
Search Engine Land wrote a good list on this yesterday, if you want the long version go here https://searchengineland.com/google-ask-maps-make-your-business-easier-to-recommend-496672
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