Google Business Home is back (beta)

Remember when Google Business Profile had its own dashboard, and then Google moved everything into Search? Looks like they are changing their mind again.

It's called Business Home, closed beta for now. Google says it brings your Business Profile, Merchant Center, YouTube and Ads accounts all in one place, and it's "built with Gemini models". Only select business categories in the US and UK at the moment. Barry Schwartz got access and posted the screenshots here https://www.seroundtable.com/google-business-home-42363.html

Inside: Posts, Reviews, Performance, Locations, a Brand Kit and something called Creative Lab. And one day later people started seeing a new performance report too, with reviews, audience and search trends. So more data is coming, finally.

My free tip before it lands in your account. Check who actually owns your profile. Not the agency from years ago, not your nephew who "set it up once". You. Same for Merchant Center and YouTube if you have them.

Because when all of it sits behind one login, the person with that login controls your whole online shop window :)