Test chapter 3 (delete me): a second studio in Lyon

A second location is not a copy of the first. It is a different set of people, a different street, and a different idea of what good looks like.

We spent the first month in Lyon listening more than designing. The brief that came out of it was nothing like the one we wrote in Paris.

The only thing we kept the same was the way we start: one long conversation, no slides, and a walk around the block before any sketch.