Google answers your brand name before you do

Four out of five Google searches now come with an AI answer on top.

Over 80% of searches show an AI Overview, according to the latest data from Semrush, SE Ranking and seoClarity. Around half in June last year. About 15% the year before that.

The detail I keep thinking about is from SE Ranking: 82.5% of US brand searches have one too.

So someone types your company name, and before they see your site, Google tells them who you are in its own words.

Barry Schwartz put the numbers from all three tools in one place on Search Engine Roundtable yesterday: https://www.seroundtable.com/over-80-of-google-searches-have-ai-overviews-42372.html

seoClarity's figure is lower, a bit over 62%, from 55% to 84% depending on the industry. Different tools, different keyword sets. The direction is the same.

What I would do this week.

Search your own brand name. Then your brand plus "reviews", "price", "alternatives".
Read what the AI box says. Is it right? Is it old? Which pages does it link to?

If something is wrong, look at your own site first. A clear about page, a pricing page that actually shows prices, answers written in plain words.

A rank report won't show you any of this. You have to go and look.