SESEO expertMember·today·6 min read
SEO in 2026 Is Not What You Think. Here Is What Actually Works.
The SEO playbook most people still use is half dead.
I am not saying this to scare you. I run a publishing platform. I watch traffic data every day. And the change in the last twelve months is the biggest I have seen.
Two years ago, if you ranked on Google, you also got picked by the AI tools like ChatGPT or Geminy (back then). Today people who get some traction on Google and the people who get cited by ChatGPT or Perplexity now share less than 20 percent of the same content. Two years ago it was around 70 percent. That is a huge gap to open in such short time.
Wrong question is to ask - "how do I rank number one." I think we should be asking - "how do I get found, in Google and in the AI." - one one is not working anymore and I will explain why. Your buyers now uses multiple platforms like ChatGPT, checks Reddit, reads PUBlish, watches YouTube, then maybe opens Google. The journey is messy now. (For anyone who starts with Google now - mostly knows what they are searching, or uses google ads themselves and this becomes like "I'm supporting platform I pay myself".)
