I would never copy and paste exactly the same post everywhere

If I had a software or service business today and needed more leads, I wouldn't start by spending another week improving SEO, changing the website or creating another sales funnel. I would start by asking a much simpler question: where are people already talking about the problem I solve?

Then I would go there.

I would find LinkedIn posts, YouTube videos, Reddit discussions, PUB-lish posts, forums and articles where somebody is already asking questions or complaining about the problem my business solves. And I would comment. Not "great post" or some AI-generated rubbish. I would actually try to help. Give an answer. Share an experience. Explain something the other comments missed. And if someone clearly has the problem I solve, I would invite them to talk. Sometimes I would even offer something small for free. A quick audit, a five-minute call, a template, a calculation or simply my opinion on their situation. You don't always need a lead magnet. Sometimes being useful is enough to start a conversation.

At the same time, I would start building my presence online, but I wouldn't try to become active everywhere. I think this is one of the mistakes businesses make. They create LinkedIn, YouTube, X, Instagram, Reddit and five other accounts, then post exactly the same thing on all of them.

I would choose one platform as my home. This is where my best content, ideas, experience and knowledge live. It could be my website, PUB-lish, YouTube or another platform that makes sense for the business and generates the biggest value. Everything else becomes distribution. I might take one idea from my main article and turn it into a LinkedIn post. Then record a video about another part of it for YouTube. Then answer a relevant question on Reddit. But I wouldn't copy and paste the same content everywhere. Each platform should give people something different. Keep this in mind and don't do the same mistakes anymore, and I promise you will start seeing results.

And one of the most importnat is - always to give interested people somewhere to go next.

One simple thing I like is using the first comment. The post itself should already be useful. No tricks. No "comment YES and I'll DM you". But if somebody wants more, Comment 1 can contain the deeper article, calculator, video, case study, template or whatever makes sense. You are basically creating a very simple path: somebody discovers you, gets value, becomes curious, clicks, learns more and perhaps starts a conversation with you.

I would also spend some time making sure the internet understands who I am and what my business does. Your website, LinkedIn, YouTube, PUB-lish and relevant industry profiles should tell a consistent story. Wikidata can make sense if you or your organisation genuinely meet its notability and sourcing requirements, but I wouldn't create an entry simply because somebody said it is good for GEO. The point isn't to collect profiles. The point is to create clear, credible connections between your name, your company, your expertise and the subjects you actually know something about.

Then I would write and record answers to the questions customers keep asking me. What does this cost? Why does this happen? Which option should I choose? What mistakes should I avoid? Why doesn't this work? What would you do differently? What have you learnt from customers? These are much more useful than another post saying how excited your company is about its latest feature.

And yes, I would upload videos to YouTube. Even simple ones. If somebody asks Google, YouTube or an AI assistant a question connected to the problem I solve, I want there to be evidence somewhere that I have been talking about this subject for months or years. I want my name connected with the problem before that person is ready to buy. And do not overthink about the ideas and perfect videos. Imagine someone asks a 1-on-1 call with you, that's it - simply record yourself like you would answer your main questiosn and giving a demo or a simple consultation. And in the end a clear CTA.

This is also where I think SEO is changing. We used to think mainly about ranking a page. Now I would think much more broadly about being discoverable and understandable across search engines, AI systems, communities and platforms. You don't know where the next customer will first meet you.

But you can make sure there are plenty of places where they can.

So if I needed leads today, I wouldn't wait three months for a perfect SEO strategy. I would find five conversations happening right now and contribute something useful. I would publish one genuinely good answer to a customer question. I would record one video. I would make sure my profiles clearly explain what I do. And I would give anyone who wants to know more one obvious place to continue.

Do that today. Then do it again tomorrow.

You don't necessarily need another 10,000 followers.

You need the right 10 people to discover that you understand their problem.