After 3 years of owning an online store - today was the day when I've closed it. It's way more sadder than losing money like literally every day on actively running it. And with the AI and all the changes in the way how people are buying, and the ad prices have increased so high that my spending AND return on investment - good months was 4% and on bad months -10% ROI which means actually that investing in SNP500 is better than owning the online shop. Still sad. Will give more reasons that might be interesting to other retailers about what is coming on in 3-7 years, and how the market is changing for the retailers and online stores in Baltic countries specifically and that this was the main reason why I closed my store. Stay here for more.
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