Good morning, PUB-lishers!

Good morning, PUB-lishers! I like the idea of becoming 1% better every day so here's my tip for today. It is simple, but it works. Small improvements add up when you keep making them. Like this NOKIA 3210 snake, one small pixel at a time. So here is one practical thing you can do today.

Open your website on your phone and read the first sentence on your homepage. Does it clearly explain what you help your customer achieve? Most businesses use that space to say who they are. Your customer already cares more about what you can do for THEM. :) So why to bother them with somehitng they do not interested.

Replace a vague line such as:

“We are a leading company with years of experience.”

With something useful:

“We help independent retailers make it easier for customers to choose, buy and come back.”

That one change will not transform your business overnight! But it can make the next visitor understand you faster. And that is where better marketing starts. Do one small thing today. Then make another improvement tomorrow. Let us know if you'd liek us to post more things liek that!