- Why people don’t follow “maybe” - and how to speak with certainty;…

23 Sept 2026

What 15 years in the curtain trade taught me about pricing software

Most software for made-to-measure products is built by people who never ran a workshop. You can tell within an hour. The features are correct. The maths is correct. The quotes come out looking right. But the workshop cannot use them, because the software never had to survive…

23 Sept 2026

Why we published our showroom calculator to the Shopify App Store

We built the first version of the curtain calculator in 2015 for our own curtain showroom in Lithuania. It was not a product. It was a tool we needed. Every quote was priced by hand out of a supplier catalogue. We were losing evening shoppers because a quote took a day to write…

16 Sept 2026

The Internet Is Full of New Shops. That Might Be a Very Good Thing

Sai Mutyala wrote something yesterday that got me thinking. More and more people are starting businesses, which means the competition is growing, customers have more choice, and every business has to work harder to win the same customer. I agree with him. But I also think there…