#interioapp. PUBlish

building

Outbound is dead. Long live outbound.

Jemma · notes from a sales lead 9 May 2026 ★ Sales & marketing · field notes Outbound is dead . Long live outbound. First week as Sales & Marketing Lead at InterioApp. I've been doing outbound for a…

Jemma Heather2d ago12 min read

New

culture

The morning I lost the wrong customer

PUBlish · The Notebook 5 May · 2026 A note from the desk · 4 min read The morning I lost the wrong customer. A pricing conversation that went badly last Thursday, what I should have said instead, and…

Jemma Heather1w ago4 min read

building

The Compression.

A field guide for business owners — the e-commerce operator, the first-time founder, and the veteran who has been doing this for twenty years and still thinks the old playbook will hold.

Darius Baltunis1w ago9 min read

leading

UK, Australia, New Zealand, USA: What Each Market Actually Expects From You

English-speaking markets look identical on paper. After 14 years serving retailers across all four, the differences are anything but subtle.

Darius Baltunis2w ago3 min read