The RECAP email > the proposal 📩

Something I keep seeing with small sales teams 👇

The call goes well. Everybody smiles. Then the salesperson goes quiet for two days and sends a PDF with prices.

The client opens it... and already forgot what they were excited about on the call.

Before any proposal, send the recap. Same day. Five lines max.

What problem you heard.
What they said they want to change.
Who else has to say yes.
What happens next and when.

That's it. No prices yet, no brochure.

If they reply "yes, exactly", the proposal is not a surprise anymore. It's just paperwork.

If they correct you, even better. You found out before the price did 🙈

Most "lost" deals I see were not lost on the call. They were lost in that quiet gap after it.