Something about AI I keep noticing on myself. I ask it about pricing, or hiring, or which market to try first, and the answer comes back so clean and so sure. Three options, pros and cons, a recommendation at the end. And I feel like I decided something.
But I didn't. I just read a very confident text :D
THE PROBLEM IS NOT HALLUCINATIONS. Everybody talks about AI making up facts. OK, it does sometimes, but facts you can check. What is much harder to check is an answer that sounds like an expert when you don't know enough to see what is missing. Your clients, your cash, your team - the AI knows only what you typed in (and I bet most of us type like 3 lines).
In a small company this matters more. No board, no CFO, often no second person in the room to say "wait, are we sure?". So the AI becomes that second person, and it agrees with you in a very polite way.
So now I try to use it for options, not for the decision. Then I ask it to argue against its own recommendation. And for the big ones I still call a human who knows my market, even for 15 minutes.
Deciding is the one part of the job I'm not handing to the robots yet.
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