From PUBlish, the network for entrepreneurs
Darius Baltunis
CEO & Founder · SaaS · Window Furnishings · E-commerce
1 Overview
Founder & CEO of InterioApp, made-to-measure quoting, order management, and online selling software solutions. Writing about building B2B SaaS, and what it actually takes to sell to small businesses. And why writing is no less important than running.
2 Background
- Known for
- Founder of InterioApp
- Notable works
- InterioApp (SaaS for window-coverings retail)
- Affiliations
- Business MBA, InterioApp, PUBlish workshops, Dent KPI Accelerator, Tech Accelerator, Business MBA
- Influences
- Daniel Priestley (Key Person of Influence), Steven Bartlett (The Diary of a CEO), Steve Jobs, 15 years of window covering retail
3 Currently working on
Running InterioApp, a SaaS for the window-coverings industry, and a retail shop in the same field. Writting openly about running multiple businesses at once, the lessons that come with that, and what gets wrong along the way. My work is published at pub-lish.com.
4 Selected writings
5 Videos
6 Shop
Curtain & Blind App
InterioApp Quoting app
WallpaperCalc
7 Press and mentions
- Veiklą Europoje plečiantis lietuvių startuolis „Curtains Calculator“ tampa „InterioApp“, DELFI[1]
- EKSPERTAI: „KAS SVARBU ŠIUOLAIKINIAM VERSLUI?“, BZN START[2]
- Lietuviškas startuolis „Curtains Calculator“ pritraukė 50 tūkst. Eur investiciją, 15 min[3]
- Metų vadovas, VEIDAS[4]
- Lietuvių interjero skonis – stilių įvairovė, Lrytas[5]
- Startup Curtains Calculator Attracted an Investment of 50k EUR, 70v[6]
8 Cited by
9 Q & A
- What is InterioApp?InterioApp is software for the window-coverings industry - blinds, curtains, wallpapers. It gives retailers and workshops a single tool for quoting, inventory, client management, calendar, and work orders, with Shopify plugins for online sales. It is sold on a per-user, per-company subscription model and is used by independent retailers internationally.
- Who is Darius Baltunis?A founder based in Vilnius building software for an industry most tech people overlook - window coverings retail. InterioApp is his SaaS platform serving blinds, curtains, and wallpaper retailers with quoting, inventory, client management, and workshop work orders in one system.
- Why window coverings?It's an unsexy, fragmented industry running on spreadsheets, paper quotes, and WhatsApp threads. That's exactly why it's a good market - high pain, low competition, sticky customers once you solve the workflow.
- What does InterioApp actually do?It replaces the half-dozen tools a typical blinds-and-curtains retailer cobbles together - quoting software, inventory tracker, calendar, CRM, and workshop work orders - with one system priced per user, per company. There are Shopify plugins for retailers selling online, plus store-building services for shops that need the storefront built for them.
- What does he believe most founders get wrong?That they don't have time. The real problem is activation energy - the friction between intent and action. Founders skip the things that compound (writing, positioning, owned audience) not because the hours aren't there but because the first step is annoying. Remove the friction and the behaviour follows.
10 References
- Veiklą Europoje plečiantis lietuvių startuolis „Curtains Calculator“ tampa „InterioApp“
- EKSPERTAI: „KAS SVARBU ŠIUOLAIKINIAM VERSLUI?“
- Lietuviškas startuolis „Curtains Calculator“ pritraukė 50 tūkst. Eur investiciją
- Metų vadovas
- Lietuvių interjero skonis – stilių įvairovė
- Startup Curtains Calculator Attracted an Investment of 50k EUR
- interioapp.com
- www.linkedin.com/in/dariusbaltunis
- www.facebook.com/darius.baltunis
- www.youtube.com/@dariusbaltunis
- www.instagram.com/dariusbaltunis
- www.pub-lish.com/en/author/curtain-blind-calculator
- www.youtube.com/@InterioApp