Most visitors never see your homepage.

Most visitors never see your homepage.

Business owners spend weeks on it.

The banner. The slogan. The video.

Then they open their analytics and look at landing pages.

The homepage is often not even near the top.

People come from Google straight into a blog post, a service page, a product page.

That page is their first impression.

And very often it is a dead end.

Before you redesign anything, check this:

1. Open your top 5 landing pages from search

Not the pages you like.

The pages people actually arrive on.

1. Read each one like a stranger

Do you understand in five seconds who this company is and where it works?

1. Look for the next step

A phone number. A price range. A form. A link to the service.

If you have to scroll to the footer to find it, so does everyone else.

1. Fix the page that already gets visits

Turning existing traffic into calls is easier than winning new traffic.

Your homepage is the shop window.

Your landing pages are where people actually walk in.

#SEO, #Traffic, #Business, #Leads