Ranking for your own name is not SEO.

Ranking for your own name is not SEO.

I hear it all the time.

"We are number one on Google."

For what?

Type your company name and of course you show up first.

The people searching for your name already know you.

They were coming anyway.

The real question is different.

Do you show up when someone has the problem you solve and has never heard of you?

That is where new clients come from.

A quick test you can do today:

1. Write down 10 things a customer would type before they know any company in your field

Not your service names.

Their words. Their problem.

1. Search each one in a private window

1. Count how many times you appear on the first page

Zero is normal.

Zero is also the honest starting point.

1. Pick the one that is closest to money

The search where someone is ready to call, book or buy.

Build one good page for that.

Then the next one.

Your name brings back the people who already trust you.

Everything else brings the people who don't know you yet.

#SEO, #Traffic, #Business, #Leads