@InterioApp
Jemma Heather on YouTube
Jemma Heather
Sales @InterioApp
Sales and Marketing✓ Verified
On the record
I've been in B2B sales for ten years. Started as an SDR in a startup that cold-called the cleaning industry from a basement in Manchester. Worked my way up - SDR, AE, sales manager, head of sales at a SaaS company you've never heard of that got acquired in 2024. I have done outbound the old way. I have run teams of six people. I have managed the lead-researcher / SDR / AE relay race that every B2B SaaS still thinks is the only way to do this. It is not the only way to do this anymore.
7
Articles
7
Yrs in field
Areas of expertise
- Made-to-measure
- building
- leading
- culture
- interioapp
- sales
- business
- outbound
- ai
Background
- Known for
- Outbound sales and Marketing
- Years active
- 2015
- Languages
- English
Career
- InterioAppCurrently
From the archive
On camera
Products & apps
What I’m building right now
I've been quietly recording a whole library of videos on outbound, the actual workflow, the prompts, the warmup, the lot. Subscribe to our channel - the videos drop the moment we hit 2,000 subscribers. Until then it's me, the iPad, and this article.
Often in conversation with
Writers who mention each other across PUBlish pieces.
Q&A
Why Outbound is dead?
You don't need a six-person team. You need one person who's done their homework and two AI agents who help them do it faster. rules: 1. Pick ONE market. Not three. One; 2. Build 3 ICPs inside that one market; 3. Pull the list. Two AI agents. One Mac mini; 4. Warm up your inbox. Own your list;
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