This could be applied to almost every small business in Europe that has knawladge and access AI. I mean - we are still trying to know how it works, and even the ones who built Claude or ChatGPT doesn't control it 100% (I believe not even 45% but still, I don't know, so let's say 100%) and has done almost nothing about it.
So what you could do and you should do to be visible in the market. To be found by AI and Google, and get more clients, not only leads. Position yourself on AI. I think that people still don't understand how important this is. Know what's happening - we write, we code, we build tools more for the AI than humans. So if you will miss this window and not start posting, writting, possitioning yourself and your company on AI, it can be almost impossible to do this in 2-3 years.
WHY NOW
The gap between "AI exists" and "my business actually uses AI" is enormous and growing. Big consultancies do not bother with companies under 200 staff. The under-200 market is exactly where the volume opportunity sits, and it is structurally underserved.
We are preparing ourselves for a differetn world, where not humans but literally robots, AI robots will manage and execute your business, manage your money and do the hard work. So more you prepare for this now - better possition you will have in the future. I mean BIG COMPANIES are doing this now, the small ones are the ones who still say - I don't think this is going to happen.
HOW TO START WITH CLAUDE
If you jsut starting a new business, or a project to test your ideas, my recommnedation is to play arround wit hthe AI and see what are the options, what are the opportunities and capabilities here. Here's what you can do this week:
Identify 5 common workflows you can confidently automate - inbox triage, meeting summaries, proposal drafting, CRM updates, content scheduling.
Build a templated playbook for each one in a Claude Project. Document the exact steps.
Sell a "30-day AI installation" at a flat fee - say £3,000.
Add a £400/month "AI care" retainer for keeping the workflows running and adding new ones.
Three clients = £14,400 implementation fees + £14,400/year recurring. Repeat.
Check the article that inspired me to write this one here.a