Per-seat pricing has a side effect founders rarely look at. The customer starts sharing logins. Three people on one account called "office@". The new hire never gets invited. The manager who would…
1 min readTOPIC
9 pieces on this topic.
Baymard Institute puts the average documented online cart abandonment rate at 70.22%, and the top reason shoppers give for leaving a checkout is extra costs that are too high, at 40%. For a made to…
6 min read
Went through the new QuickBooks holiday survey with my coffee and one number stuck with me. 38% of small businesses have raised prices or plan to. Another 43% are thinking about it. Only 9% of…
1 min readMost owners I talk to already know their price is too low. They just don't want to be the one who says the new number. So they wait. One more busy month. One more happy customer. One more year at the…
1 min readA short technical piece on the structure that lets a Shopify merchant price Roman blinds by fabric width, drop, and lining without hard-coding a formula for every SKU.
2 min read